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Price Tags

March 26, 2017

“I consider everything a loss compared to the surpassing greatness of knowing Christ Jesus my Lord” Philippians 3:8

You may have heard the story about the pranksters who broke into a hardware store. Strangely enough, they didn’t steal a thing. Yet what they did created chaos of epic proportions—they switched all the price tags!

The store owner was unaware of anything amiss until the first customer stepped to the cash register with a hammer that rang up at $199.95. Naturally, the customer’s jaw dropped. “What’s that thing made of?” he demanded. “Platinum?”

On further inspection, employees noticed that a big screen TV in the appliance section was selling for $14.95. The goods were all the same, resting on the same shelves as the night before, but the assigned values were hopelessly jumbled.

I can’t help but think that Satan likes to pull the same stunt with us. Unaware of his stealth work, we go through life with mixed-up price tags on our accomplishments and accolades. We assign the wrong value to who we are and what we have—not to mention the lack of value we assign to God who unequivocally deserves the highest value.

Paul had the price tags right when he wrote to the Philippian believers: “The very credentials these people are waving around as something special, I’m tearing up and throwing out with the trash—along with everything else I used to take credit for. And why? Because of Christ. Yes, all the things I once thought were so important are gone from my life. . . . I’ve dumped it all in the trash so that I could embrace Christ and be embraced by Him” (Philippians 3:7-8, The Message).

There’s Paul at the cash register, looking at all the price tags attached to his experiences, achievements, and treasures. He’s got a red pen in his hand, and all those things that used to be so valuable, so precious, so terribly important to him have been slashed down to zero. In fact, Paul’s loading them up in boxes, headed for the dumpster out back.

I find it interesting that this same Paul who once assigned no value to Jesus at all—and in fact hated Him—now can’t even put a price on the privilege of experiencing Him. After his unforgettable personal encounter with the living Christ (Acts 9), Paul’s whole world was reordered, and he never looked back. The value of his relationship with Jesus became “priceless.” What’s more, he lived like he really meant it.

And for us, it’s more than just giving mental or verbal assent to the “surpassing value” of knowing Jesus. Many of us have been doing that for a long time—and then we go on to live like He is eighth or ninth on the list. Unfortunately in this glitz-and-glamour world, we are far too prone to place great value on all that is temporal and seductive. And believe me, we pay a high price for that. It means that we miss out on the most valuable asset of all—the joy of a deep, abiding relationship with the only One who can meet all of our needs and fill us with His joy. His invitation still stands: “Seek first his kingdom and his righteousness, and all these things will be given to you as well” (Matthew 6:33).

Find time for Him and make His will and His ways your greatest treasure! For what you value will capture your heart (Matthew 6:21)!

YOUR JOURNEY…

  • Think of the experience or accomplishment that you value most. What price tag have you assigned to that, and why?
  • What price tag have you assigned to Jesus? Do you think others would see the same value on that tag in your life?
  • Make a list of treasures that may have a grip on your heart. What would it take to lessen the value you place on those things in your life? You can begin by memorizing the words of Jesus in Matthew 6:21: “Where your treasure is, there your heart will be also.”